How are broker open houses different from general open houses, and why are they more effective in our second-home market? Allow me to explain.
Over the last few weeks, I’ve received a lot of questions on the subject of open houses. People want to know whether open houses are effective and, if they are, how to successfully host one.
First, it’s important to note that the second-home market operates a little differently. General open houses in the second-home market don’t generate the participation you might hope for elsewhere.
The first downside to consider is that hosting an open house means letting strangers into your property. These people may not be interested in purchasing a home at all. In fact, general open houses may draw the attention of criminals who want to scope out your belongings.
And beyond the safety concerns you may encounter, other, unrelated issues may also arise when you host an open house. If, for example, your neighbors start to get a little too noisy, potential buyers may feel put off.
Bringing brokers into a home and letting them experience what it has to offer tends to be much more effective than hosting a general open house in our market.These are essentially the reasons why my team doesn’t perform general open houses. They simply aren’t an effective way for our clients to generate interest in their home. General open houses rarely result in a sale, which is why we tend to host broker open houses, instead.
As a seller, you’ve got to convince the broker, the buyer, and the lender of the quality and value of your home. Bringing brokers into a home and letting them experience what it has to offer tends to be much more effective than hosting a general open house in our market. This kind of invitation-only event lets us control who comes into the home, which eliminates security concerns and other issues that may arise with a general open house.
If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.
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